Sidewalk Signs
Sometimes the best place to reach someone is right outside the door. Sidewalk signs give businesses a visible, approachable way to promote an offer, share a menu, direct visitors, or announce something new. Put the message where people will meet it.
Sometimes the Best Place to Reach Someone Is Right Outside the Door
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The Message Should Match the Way the Sign Will Be Viewed
Someone walking past has more time to read than someone driving through a parking lot, but both need a clear hierarchy and an immediate reason to pay attention.
Some Displays Stay Consistent for Months, While Others Need Frequent Graphic Changes
- Format — a sidewalk sign is a portable, freestanding display placed near a storefront, entrance, walkway, or event area, also called an A-frame sign or sandwich board.
- Replaceability — many sidewalk sign systems are designed for replaceable inserts, panels, or message surfaces, with the best format depending on how often the message will change.
- Weather exposure — the display and printed graphics should suit the expected weather, wind exposure, placement, and length of use.
- Lettering size — letter size depends on viewing distance, placement, and how quickly people pass the sign, with the main message needing to be readable before someone reaches the display.
- Placement — place it where the intended audience can see and read it without blocking entrances, walkways, accessibility routes, or sightlines.