Building Signs

Building Signs

Before a customer walks through the door, they see the sign. A building sign identifies the business, sets an expectation, and helps people feel certain they are in the right location. A sign should feel like it belongs to the building.

Before a Customer Walks Through the Door, They See the Sign

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Building Signs Need to Be Read Clearly in the Environment Where They Are Installed

A storefront sign, office suite sign, dimensional lobby sign, exterior panel, channel letter sign, and illuminated sign each has different requirements.

Exterior and Interior Signs Have Different Needs

  • Sign type — options include wall-mounted signs, dimensional signs, flat panels, acrylic signs, aluminum signs, lobby signs, and projecting signs.
  • Material — options may include acrylic, aluminum, PVC, metal, sign foam, wood, and vinyl, depending on location, durability, mounting, and finish goals.
  • Illumination — illuminated signs and sign faces can help a business remain visible after dark or in busy locations, with lighting decisions supporting readability, safety, and the desired impression.
  • Flat vs. dimensional — flat signs use printed or applied graphics on a surface, while dimensional signs use raised letters, logos, or layered materials to create depth and a more substantial appearance.
  • Installation planning — mounting surface, hardware, access, sign weight, height, visibility, and site conditions should be reviewed before production so the sign can be installed cleanly.
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