Postcards
A postcard does not wait to be opened. It arrives with the message visible, the offer immediate, and the brand already in view. Small format. Fast read. Long memories.
A Postcard Does Not Wait to Be Opened
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Don’t Have Your Files?
We can recreate any existing postcard design from either a photo, previous print or partial file.
Postcards Combine Visibility With Efficiency
Size affects postage and presence. Paper affects how the piece feels. Design affects how quickly the reader understands the message and knows what to do next.
The Format May Be Simple, but the Decisions Still Matter
- Size — common postcard sizes such as 4x6, 5x7, 6x9, 6x11, EDDM-friendly formats, and other dimensions depend on campaign goals, design needs, and mailing requirements.
- Paper stock — heavier stocks often feel more substantial, while practical stocks may be better for high-volume campaigns; the best choice depends on budget, mailing requirements, finish, and quantity.
- Finishing — finishes may include matte, gloss, soft-touch, aqueous coating, lamination, spot gloss, foil, or specialty inks.
- Personalization — variable data can add names, offers, images, codes, locations, or other fields pulled from a mailing list.
- Mailing and campaign type — recurring postcard programs need production and mailing workflows set up for campaigns that repeat monthly, quarterly, seasonally, or around specific customer triggers.
Postcards Q&A
Frequently Asked Questions
What sizes of postcards can you print?
We can produce common postcard sizes such as 4x6, 5x7, 6x9, 6x11, EDDM-friendly formats, and other dimensions based on campaign goals, design needs, and mailing requirements.
Can Nuance Ink mail postcards for me?
Yes. We can support postcard mailing through list preparation, addressing, sorting, postage planning, and delivery to the post office. Mailing details should be considered before final design approval.
Are postcards effective for local marketing?
Yes. Postcards are useful for local promotions, real estate outreach, appointment reminders, grand openings, nonprofit appeals, seasonal offers, and customer reactivation because the message is visible immediately.
What paper works best for postcards?
The best paper depends on budget, mailing requirements, finish, quantity, and the impression the piece should make. Heavier stocks often feel more substantial, while practical stocks may be better for high-volume campaigns.
Can postcards include personalization?
Yes. Variable data can add names, offers, images, codes, locations, or other fields pulled from a mailing list. Personalization is useful when different audiences need different messages.
What finishes can be used on postcards?
Depending on the project, finishes may include matte, gloss, soft-touch, aqueous coating, lamination, spot gloss, foil, or specialty inks. The finish should support readability and the campaign goal.
Can postcards be used for recurring campaigns?
Yes. Recurring postcard programs can help build recognition over time. We can help set up production and mailing workflows for campaigns that repeat monthly, quarterly, seasonally, or around specific customer triggers.
What should I include on a postcard?
A postcard should usually include a clear message, strong visual hierarchy, essential contact information, a specific call to action, and enough white space for quick reading. Too much content can weaken the response.
What should I prepare before ordering postcards?
Start with audience, quantity, size, deadline, mailing plan, artwork, offer, call to action, list data, and any personalization needs. These details help shape both design and production.